Your Custom Text Here
In 2017, I began developing a blog and social media presence for On The Road Travel, LLC, a travel agency specializing in Disney vacations. I continue to facilitate weekly posts and format and edit all posts.
In order to earn an Honors designation, I completed my thesis "To Make a Better Music School." Through my IRB certified research, I came to better understand the skills and knowledge required of students as they enter the music industry and whether or not the School of Music is adequately addressing them.
In my undergraduate Advertising and Promotion course, I developed a marketing plan for the Mid-Iowa Show Choir Championships, an event in its second year at Ankeny Centennial High School. In doing so, I developed mission and vision statements, a “Three-Pronged Strategy” which included a strategy statement, creative objectives, described the target market and competition, identified the key benefits, tone and requirements, as well as a message idea statement, and developed power copy including a slogan. Additionally, I developed an RFM Model and a Driver Model for advertising, as well as a Google AdWords Model.
In my Undergraduate Digital Advertising course, as our final project, we were given the opportunity to develop, maintain, and promote a personal brand using social media. My personal brand statement was as follows: I’m a musician interested in books because I want to open an indie bookstore that doubles as a small performance venue. I am passionate about reading for enjoyment and supporting all genres of books and musicians. I also believe in the importance of supporting and shopping local.
In my undergraduate Entrepreneurship course, we were tasked with developing a business model from scratch. My partner and I researched and developed a plan for The Bookstore, a combination bookstore and performance venue.
In my sophomore year of undergraduate studies, my Presidential Scholars class was tasked with the Think Tank project. This project provided the opportunity for us to identify and analytically approach a problem we saw in the campus or community. We chose to address the perception of College Hill. We researched via survey and interviews to better understand students' and business owners' perception and then proposed solutions and implementation options. Our solution was to develop a mobile app to encourage students to come to The Hill. The course allowed us to grow and collaborate with other high achieving students in a way that resulted in a potential benefit for the campus and community.
In my undergraduate Performing Arts Management course, I completed a case study of Des Moines Performing Arts, a not-for-profit performing arts organization in Downtown Des Moines. In doing so, I developed a SWOT analysis of the organization and had the opportunity to visit and interview Laura Sweet, the C.O.O. and Vice President.
