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Creative Project
In my undergraduate Advertising and Promotion course, I developed a marketing plan for the Mid-Iowa Show Choir Championships, an event in its second year at Ankeny Centennial High School. In doing so, I developed mission and vision statements, a “Three-Pronged Strategy” which included a strategy statement, creative objectives, described the target market and competition, identified the key benefits, tone and requirements, as well as a message idea statement, and developed power copy including a slogan. Additionally, I developed an RFM Model and a Driver Model for advertising, as well as a Google AdWords Model.